-Navigation-
______________

-Links-
nailsalonsupplies
thegoodsamaritan
xmradiochannels
zodiacinflatables
mendelgenetics
karachistockexchange
officefurniture
routercisco
plumbingproblems
blackjackcasinogames
gerrymarsden
inflationrate
simpleplanperfect
patientadvocate
filmproduction
handcraftedgifts
specialneedsstudents
soycheese
homeimprovementmagazine
weldstuds
rosefurniture
westminstershortercatechism
mansfieldohiolawyer
doorpulls
sheernesslegaladvice
personalizeddiaperbag
irishblessings
vintagepostcards
marchofmephisto
asianthreesomes
nevisrealestate
hotelscharlestonsc
hastalavista
tablelinen
humoronline
frenchmanicure
frenchticklers
bodyshaving
pokesex
oraclereportsexcel
skinzinc
plussizesundresses
courtreporting
roasteroven
redneckgolf
midwestmanufacturing
tammydombeck
discountlaptops
remodelcontractor
waterproofbackpacks
variableannuity
exciteemail
soupersalad
tennsex
moscowrussiamoscow
chriswide
technorock
threeolivesvodka
lasvegasreservations
cancandancers
natashastillwell
brokenbottles
greenridgerealty
amdgatewaycomputers
numanumaremix
lettucewraprecipes
pimpclothing
middlesexuniversity
calculatingsquarefeet
dteenergycenter
cingularphoneplans
texasstatebank
echotaps
cartrunk
familyproblems
amherstcollegeradio
balloonart
suburbanfurnace
geprofilerefrigerator
bagelfranchise
rodneystcloud
stonefirepits
lostspanishgoldmines
birthdaycupcakes
carpetcleaningchemicals
complementaryalternativemedicine
draftingchairs
charactereducationprograms
sylviaplath
kindsofdoctors
strapongirl
jpegimages
boundfeet
sonicpayday
chiropractictherapy
illegaldrugs
pisosenpalleja
teenbi
pokerchiplabels
albaniangirls
______________

-Archives-
Thursday, September 6, 2007
______________

-Powered By-
______________

 

-Designed By-
______________

   Thursday, September 6, 2007

Direct Mail Post Cards For Network Integrators
Direct mail post cards are a popular form of marketing for network integrators. They can be expensive though, so you need to set up your direct mail post cards correctly. Good direct mail post cards have good conversion rates, poor ones don't.
You should definitely be thinking about doing some direct mail in the first few months of operation. You don't want to do a huge blitz. At the beginning you should send a small number of direct mail post cards. This way you control your costs and you gather some baseline data to gauge what worked and what didn't when you prepare for your next round of direct mail.
The most important element of your direct mail postcard is your heading. This is what will grab people's attention so it has to be good. Here are some tips for getting the most mileage out of your heading.
Direct Mail Post Card Headings
Ensure your headline and text are benefits focused. Your direct mail campaign needs to answer the question, "What's in it for me."
Look at the following two direct mail post card headings and determine which one is more effective:
?We Install and Fix Computers?
?Discover how offices all over the greater _____ area are making their computer problems a thing of the past?.
The first heading is me, me, me and the second one is benefits oriented. The direct mail post card with the second headline will be much more effective at pulling in prospects.
With a direct mail post card you have two seconds to capture the reader's attention. You must spend a lot of time on your headline. Brainstorm on it and make sure it speaks to potential customers' needs not yours.
The Bottom Line on Direct Mail Post Cards
Direct mail post cards are a popular means of marketing to potential customers. In order for your direct mail post cards to be effective they need a compelling heading. One that speaks to the benefits of your service rather than touting your abilities and services is the type of heading that works best on direct mail post cards.
Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

About The Author:
Joshua Feinberg has helped thousands of computer consultants around the World get more steady, high-paying clients. Learn how you can too get more steady, high-paying clients. Sign-up now for Joshua's free Computer Consultants Secrets audio training.


Training Seminars: A Great Marketing Strategy For IT Consultants
Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount of people all at once.
Rather than having to talk to each person one on one as you do with regular networking channels, training seminars allow you to connect personally with a bunch of people at the same time. Training seminars are a natural extension to your networking and relationship building activities. A large number of people you invite to attend the training seminar will typically include your work contacts and other people you have met.
The people you don't know will usually come from some sort of direct mail promotion you have done to advertise your training seminar. Here you are pre qualifying the attendees based on interest. This helps to ensure most of the people in the audience are interested in the services you offer.
Training seminars are a high touch, soft sell approach. Through your presentation you slowly break down a lot of sales resistance. The content you deliver in your training seminar demonstrates what you know and subtly sells your benefits. The combination of building relationships and proving your skill level and qualifications is what makes training seminars such an effective marketing strategy.
The Bottom Line on Training Seminars
Training seminars are an excellent way to market your services in a low key, non aggressive manner. By offering training seminars you send out a clear message that you are a knowledgeable and trustworthy person. These are the qualities that will ensure you get and maintain long term, quality clients. The training seminars help put you in touch with the people who have the potential to become just that.
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

About The Author:
Joshua Feinberg can help you get more steady, high-paying computer consulting clients. You can learn how too. Sign-up now for Joshua's free audio training program on the Computer Consulting Blog.


Does Your Marketing Pass the 5 Second Test?
Do you receive Junk Mail? About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it? The usual response I get to that question at seminars is ?We don't even open most of it?.
How long do you spend deciding whether an advertisement or article is of interest? When you walk past a trade show booth how long does it take to decide if it's of interest? How long do you look at each result when you use a search engine? How long to decide if an email is junk and delete it?
The answer is "Less than 5 seconds" - often less than 2 seconds.
That is how long we have to Get Attention from a prospective buyer. And there is no reprieve ? once our message is rejected or ignored, there is almost no chance that someone will return to it.
So what is it that gets our attention?
Sometimes the headline or a picture resonates with a problem we are trying to solve. Like many women there are always a few gaps in my wardrobe that I know need filling, so when I see something that looks as if it may answer a need, I stop to have a look ? even if I am in a rush.
In my local city centre there are lots of cafe's, restaurants and shops that sell food and snacks. If I am not hungry those places get next to no attention. When I am hungry they become the focus of my attention.
When my priorities change, what gets my attention changes.
I know this seems obvious ? but it's the secret to getting attention and the secret to successful marketing.
Get to know your market
If you understand a market well, you have a much better idea of what is a priority at any point in time. However it is essential that you learn to put yourself in the shoes of your customers. The products you sell are irrelevant. No matter how much you believe you are the best ? your customers will only believe that after personal experience. So avoid over promoting and "selling" yourself or your product.
People buy what you or your product will do for them. "What's in it for me." Our customers are totally self interested. The mistake so many businesses make is to "Find a product they like and try to sell it."
Instead I recommend that you "Find a problem or need people have, and fix it."

If you know what people want, you don't have to sell ? they will be queuing up to buy, provided you deliver a competitive offering. Research and study your market, ask your customers why they bought from you, read the same magazines and web sites they read. Get to know what your market wants and then provide it.
"You can have anything you want in life just as long as you help enough other people get what they want in life." Zig Zigler.
Copyright 2005 Richelle (Rikki) Arundel, UK
About the Author:
Founder and First President of the Professional Speakers Association, Rikki Arundel is an International Keynote Speaker, Trainer and Writer and an expert in sales and marketing communications with an impressive track record particularly in seminar selling.
Get your free copy of How to Get Customers Queuing up to Buy at http://www.SpeakingandMarketingTips.com